Smith-cover.jpg

Transforming Travel - realising the potential of sustainable tourism presents an urgent argument for transforming tourism and a vital guide for anyone looking to develop the sustainable enterprises and destinations needed to do so.

'Transforming Travel' is superb, touching, fresh and thought-provoking. If you believe in the possibility of improving our world through travel, it is a must read.
Kelley Louise, Executive Director, Impact Travel Alliance

A fresh and optimistic agenda setting book for sustainable tourism. Innovative and full of inspiring examples”
Xavier Font, professor Sustainable Tourism Communication, University of Surrey

"Must be read by tourism managers, entrepreneurs and policymakers, as it will encourage them to revisit their operational practices and strategies, and realise the potential of their organisations to drive positive social change through travel and tourism."
Richard Aquino, Journal of Ecotourism

"As a green ideas guide and tool book for tourism administrators, decision-makers, green tourism entrepreneurs and eco-friendly hotel managers (especially in large chains with long arms and big pockets where anything is possible) the book succeeds 100%."
Antonis Petropoulos, Editor, Ecoclub.com

"[A] provocative and enlightening book... critical, realistic and positive...
a hopeful book, one which would be of interest to students of tourism, practitioners and policy-makers around the globe."
Paul Wilkinson, Anatolia Journal of tourism and hospitality research

clean-breaks.jpeg

I co-wrote the award-winning 'Clean Breaks - 500 new ways to see the world' with Richard Hammond (greentraveller). Published in August 2009, it sold around 30,000 copies.

"The selection and presentation are inspired: this is a beguilingly simple, tactile compendium brimming with solid research and good writing."
Dan Linstead, Editor of Wanderlust Magazine

"When planning a holiday, what you're looking for are good ideas - and this book is chock-a-block with them... Before planning your next break, this book, by Richard Hammond and Jeremy Smith, is well worth perusing."
Frank Barret, Travel Editor, The Mail on Sunday's Book of the Week

"What I really like are travel books that make you desperate to visit the places they describe - Clean Breaks does this, and, best, it does it for every continent."
The New Yorker

"Fab book, brilliantly researched, and makes me very green... with envy, that I didn't write it, of course."
Catherine Mack, Irish Times

"a special piece of travel publishing, one far more ambitious than anything I've seen from its competitors."
Ethan Gelber, WHL.travel

Written for the environmental organisation Travel Without Plastic, the Sustainable Communications Guide doesn't just look at communicating your plastic reduction efforts, it covers the key Guiding Principles for communicating sustainability in all situations.

The Guide helps engaged current and potential customers:

  • Covers the key Guiding Principles to ensure integrity throughout the communications journey

  • Helps you to uncover your true brand identity or story

  • Includes a series of exercises to involve staff in the communications approach

  • 20 insights into how best to communicate sustainability