I spend most of my time working to engage effectively with the many challenges of climate change.

I advise destinations, companies and organisations on sustainable tourism strategy and communications. I help them create Climate Action Plans.

I give keynotes, join or host panels, and run workshops. I write and edit reports, guides, campaigns, articles and books.

I am co-founder of Tourism Declares a Climate Emergency and co-author of the Glasgow Declaration for Climate Action in Tourism.

Recent Projects

I co-authored the first industry guide on Climate Justice for the Tourism Industry (2024)

I wrote a guide (and supporting toolkit) for DMOs looking to develop their own Climate Action Plans (2024)

I wrote the Climate Action Roadmap for the Finnish Tourism sector in collaboration with Visit Finland (2024)

"His human-centred approach makes him not just an expert, but a trusted guide in navigating climate transformation."

Liisa Kokkarinen, Head of Sustainable Development, Visit Finland
"One of the key figures responsible for driving the sustainable tourism agenda forward in recent years."

Rachel McCaffery, Sustainability Lead, Visit England
"One of the most professional people I have ever worked with."

Claire Parfitt, Senior Commissioning Editor, CABI
"One of the most innovative leaders in sustainable tourism."

The Long Run

Books

“If you believe in the possibility of improving our world through travel, it is a must read.”

Kelley Louise
Impact Travel Alliance

“A special piece of travel publishing, one far more ambitious than anything I've seen from its competitors.”

Ethan Gelber
WHL travel

Articles

Featured

To Go or Not to Go: The Ethics of Co-Stewardship in Tourism and AI

An experiement in and exploration of the shared roots and routes of AI and Tourism, of connection, performance, and the ethics of navigating a world where much has been — and will be — lost

Time for something different…

The age of unfettered long haul travel is – though its proponents will deny it for some years yet – coming to an end. It is time to learn to appreciate closer, smaller things. Build a world that celebrates difference, not distance.

Tourism needs new stories

Stripped away of all the commercialising, the pointless plastic souvenirs, the tick box FOMO, the binge flying, tourism is at heart something very, very special, and increasingly needed.